IPR2 will be present at this year’s World Expo in Shanghai with activities dedicated to building awareness of the importance of IP protection and enforcement. Hosted in the EU-Belgian Pavilion which has thematic displays representing ‘Intelligent Europe’, this includes an introduction to European; Community Trademark (CTM) system and cooperation between the EU and China on trademark-related issues, including trademark registration and review processes and practices. The following day will address an issue of international relevance – how to protect and enforce intellectual property rights at trade fairs. Read more. 

On 3 December 3, 2002, at the 132nd General Assembly of the International Exhibitions Bureau, Shanghai won the bid on to host the World Expo 2010. The theme of the Expo 2010 is ‘Better City, Better Life’ representing the central concern of the international community for future policy making, strategies and sustainable development in the urban environment. Read more.

SAIC is the ministerial authority in charge of market supervision/regulation and related law enforcement. The main areas of activity include trademark exclusive rights protection, fair competition maintenance, consumers' rights and interests' protection and enterprises' registration. SAIC operates directly under the State Council of the PRC. 

In the framework of IPR2, OHIM has co-operated with SAIC on a number of activities, including a comparative study of trademark registration practices and systems in China - as managed by SAIC - and the Community Trade Mark (CTM) system in Europe - as implemented by OHIM. The main goal of the comparative study was to identify areas for improvement of the performance and management of the administration and registration procedures relating to trademarks. It was completed in late 2009. Read more. Furthermore, IPR2 supported a study tour by SAIC officials to Spain, Luxembourg and Germany, to build knowledge on the European trademark system and support an exchange of expertise between Chinese and European officials and judges on emerging trademark registration and judicial review issues. Read more. In the same week, IPR2 together with SAIC, organised two one-day seminars in Madrid and Munich on China's trademark system. The seminars also addressed SAIC’s management of the system, including business tools, performance and statistical information as well as quality and customer care. Read more.

Useful links

World Expo 2010 Shanghai

State Administration for Industry & Commerce (SAIC)

Office for Harmonisation of the Internal Market (OHIM) 

For more information on IPR2’s activities at the Shanghai Expo, contact Mr Carlo Pandolfi This e-mail address is being protected from spambots, you need JavaScript enabled to view it .

For general information on IPR2, contact Ms Tamryn Barker This e-mail address is being protected from spambots, you need JavaScript enabled to view it .

[IPR2 ref. CC6.AW3.003]